Gin, free beer, and burgers all over: PR roundup

As we head into the busy summer months, PR activity has been revving up all over the world. We’ve outlined some of our favourite campaigns that were launched this week, spanning from America to Japan.

Get ready to get hungry and thirsty just in time for the weekend, with our top 5 campaigns of the week!

Apple predicts the ‘Appocalypse’

The annual Worldwide Developer’s Conference, organized by Apple, took place in California this week, and Apple stole the show with their introduction video. There have been some mixed reviews…


But we think it adds a bit of lighthearted humour while raising awareness about how reliant people are on their phones these days.

Calling all gin lovers: Clear your schedule for 10th June

Saturday 10th June is World Gin Day, and jasmine gin brand Willem Barentsz have created a gin treasure hunt around London.

‘The Jasmine Trail’ allows gin lovers to visit 4 different cocktail bars in London and sample some of their specials. You can also be entered in a competition, for a chance to travel to your dream destination if you share photos of the hidden treasure map on Instagram or Twitter using the hastag #WBJasmineTrail and #WillemBarentsz.

According to the gin brand, the treasure hunt has been organised to celebrate ‘the pioneering spirit behind 16th century Dutch explorer Captain Willem Barentsz, who’s passionate quest for adventure struck a chord with modern-day maverick and owner Michael Claessens.’

All the information you need about the gin treasure hunt can be found here – good luck!


Two words you never thought would go together: ‘Poundland’ and ‘Wedding’

Weddings can be hard to organize when you’re on a strict budget, but Poundland are trying to help. From June 12th, they will be selling a range of wedding extras including invites, wedding planner books, and even full bouquets.

Poundland will also be offering their customers advice about wedding planning from their very own wedding planner, Sophie Bladon. They know Brits are a nation of savvy shoppers and want to help make the most of the big day.

McDonald’s create a Big Mac fashion line

There are a lot of Big Mac fans across the world, and McDonald’s want to give them a chance to show their appreciation for the burger by wearing Big Mac clothing.

The burger chain has teamed up with Japanese fashion label BEAMS to create a Big Mac-inspired, limited-edition collection, which includes t-shirts, hats, phone cases, and a few more unique items.

Only 300 copies of each item were available (and so they’re probably all gone now!) but you can still explore the range and dream of cheeseburgers.

METRO GRAB – from ecommerce website Rakuten
Credit: Rakuten
McDonald’s Launch A Big Mac-Inspired Merch Collection

BrewDog encourage people to vote with free beer

On Thursday 8th June, Brewdog gave an incentive to encourage the democratic practice: vote, and we’ll give you free beer.

All you had to do was vote, take a picture of yourself outside the polling station, and head to BrewDog to claim your free beer. The offer continues today, so if you want to celebrate, commiserate, or just enjoy a beer, then go get your free one!

“We don’t claim to be affiliated with any one political persuasion, and to be honest we don’t care who you vote for,” BrewDog explained in a blog post. “But we do believe it is important that everyone exercises their right to vote in the UK’s upcoming General Election.”


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