Cheese tea, Domino’s, and Tinder: PR roundup!

The time has come for us to take a look at our favourite PR campaigns from this week, and it’s certainly been an interesting one.

IKEA’s recipe posters

IKEA’s mission is to make everything simple and easy to understand; as part of this value, the brand has recently released a series of posters which makes cooking look easy.

The Canadian branch of the Swedish furniture tycoon teamed up with Toronto-based marketing company, Leo Burnett, to create Cook This Page, an ingenious set of illustrated recipes which have been unveiled at a recent IKEA Canada kitchen event.

I think this is a great, simple campaign from IKEA that fits well with their brand. It also steps into wider conversations than just furniture, allowing them to be a little bit more creative when talking about the home as a whole.

Tinder – VIP

Tinder is launching a VIP service that lets you instantly see who swipes right on your profile, aptly called Tinder Gold. This is the next level up from the average swiping functionality.

Tinder Gold is essentially a premium service giving all users the same features available through Tinder Plus, along with new feature named Likes You. This feature shows you who’s swiped right on you instantly, so you can get a speedier match. The new upgrade is designed as a time-saver, delivering all your ‘pending matches’ without any faff.

Domino’s Lotta-Chocca Pizza

Domino’s have a new addition to their menu in the shape of the Lotta-Chocca Pizza. As you can imagine it’s super unhealthy… but even more delicious, with mounds of chocolate piled on a soft Italian base. If your taste-buds are tingling, there’s good news! The Lotta-Chocca pizza is available all over the UK, in store and online.

I think that this is a really fun campaign, and a simple and effective way for Domino’s to get some great press coverage. Plus, who doesn’t love chocolate?

Cheese-themed afternoon tea!

Two of Britain’s favourite foods are joining forces: afternoon-tea and cheese! A cheese-themed afternoon tea is coming to the UK courtesy of Pimlico’s Georgian House Hotel, which has created a three-tiered medley of cheeses.

Alongside the tower of cheese will be smaller dishes that include smoked cheddar, Welsh rarebit and cheese, nduja and roasted pepper sandwiches. No afternoon tea is complete without a scone, so rather than the cream and raisins classic, they’ll be offering some delicious, savoury cheese scones.

I personally think this sounds amazing. The only downside is that it’s going to be short-lived, as this experience comes part of a pop-up opening to the public from 22 July to 30 July, at Georgian House in London, 35 – 39 St George’s Drive, London SW1V 4DG.

Honda’s Challenge Lab experience at Goodwood Festival of Speed

Car giant Honda have teamed up with a brand experience agency to create the Challenge Lab Experience at Goodwood Festival of Speed, which opens today, Friday 30th June. Visitors to the stand are invited to take part in the experiences on offer, which includes climbing a wall inspired by Honda’s new TV advert. The new 2017 Civic model is also on display.

Guests are also given a chance to experience the high speed of the new Civic Type R, using a large wind machine, and try out a new robotic lawnmower to remind them that Honda isn’t only a car brand!


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