Every week we present you with a new set of campaigns but today is special because at the beginning of the month (yes, it’s already August!), we celebrated Yorkshire Day. Both in the office (with flags and regional treats) and beyond, the North was in full celebration-mode.
Grab your cup of Yorkshire tea or a Tetley (we don’t judge) and discover some of our favourite stunts of the week.
Yorkshire pudding in space
What’s more Yorkshire than a Yorkshire pudding on Yorkshire Day? Answer: a Yorkshire pudding in outer space!
Heart Yorkshire radio station, obviously very proud of their home, set up an “out-of-this-world” stunt by sending the first Yorkshire pudding 30 kilometres away from the Earth.
Before take-off, the radio station introduced a competition to their listeners in which the winner would have their picture accompany the pudding’s intergalactic adventure.
Leanne Kitching, the winner, couldn’t be prouder to be the first Yorkshire lass in space.
Yorkshire treats for a good cause
Thomas the Baker, a local bakery with roots in North Yorkshire, is took advantage of the Yorkshire Day festivities for a good cause: raising money for Alzheimer’s Society.
The family business made and sold cupcakes decorated with the White Rose (Yorkshire’s emblem) from August 1 to 3 and donated 50p for every cupcake sold.
Because sanitary products are still considered as “luxuries” by the government, pads and tampons have a price tag 5% more expensive than what they could be, due to taxes.
Tesco decided it was about time someone did something. The retailer is the first to pay tax on sanitary products for customers, therefore making the products 5% cheaper.
It might not seem like a lot, but it’s about more than the money. The change in mentality is what counts here: a small step for Tesco but big step for females in the UK.
— Tesco (@Tesco) July 28, 2017
Bras for cancer survivors
With breast cancer being a huge concern for women, a US-based company called Athleta have developed the Empower Bra. Launching next month, it’s specifically designed for women who have had breast surgery, as the material is very soft on the skin.
Athleta is donating 12% of the bra proceedings to a rowing club for breast cancer survivors, Recovery on Water.
Who doesn’t love a pop-up? Especially when it comes with a complementary glass of prosecco and single men!
Match.com has made single womens’ “men-shopping” experience a lot more interesting this week. Their Model Males pop-up in London will feature 3D-printed models of members of the online dating site. Women can browse around and check out the miniature-sized British bachelors, reading the box to find out their name, age, occupation, and best qualities.
Should they wish to take things further, the shoppers just need to follow the link on the model’s packaging.
Despite being received with mixed-feelings, the campaign has had successful coverage and the event could be rolled out across the UK.
If you’re interested in what happened in the world of PR last week you can read our roundup here.