5 easy ways to instantly become a better writer

I’m no Brontë sister. My blog posts do not make grown men burst into tears, or women swoon. It’s taken me a solid 10 minutes just to come up with this introduction and I’m still not happy with it.

I am, however, experienced at writing and editing digital marketing content. And over the years I’ve picked up ways to quickly and easily improve your writing that basically anyone in marketing can do.

I know it can be difficult to start a blog, email, or whatever you need to type up – especially when you’re not a professional writer. The lack of confidence other marketers have about their writing abilities becomes apparent when they tell me how nervous they are about their work being proofread or edited.

I want to help, so I’ve pulled together some recommendations.

I’m not going to focus on spelling and grammar because a) that’s boring, and b) I am a terrible speller and have no intention of being a hypocrite. Instead, I’ve considered the most common mistakes I’ve come across during my time in the industry and proposed some solutions.

So, here are five easy ways to instantly become a better writer and improve your confidence, whether you’re presenting a strategy document, working on a creative campaign, or simply firing off an email.

  1. Make a plan before you start

Your writing is worth taking time over, and part of that time should be spent planning what you’re going to say. It’s not a dissertation, so you don’t need a 20-point strategy with chapter breaks, but a general structure with key topics can make your piece more coherent and easier to write.

There must be a point to what you’re writing, so start with the core message and work backwards:

  • What is the main takeaway? What questions are you answering?
  • How is the answer best communicated? Should it be broken down into short sections?
  • What insight or statistics could back up your point?

Answer these in your plan and suddenly that vast, white ‘Untitled’ Word document won’t seem as intimidating.

  1. Stop trying so hard

Nothing reveals an amateur writer quicker than try-hard copy. It sounds harsh, but if you’re using 10 complicated words when one simple word will do, you sound like a candidate for r/iamverysmart rather than a marketing expert.

Your reader shouldn’t need a dictionary to understand your message. Keep it simple and use the words that come most naturally to you. Break up your paragraphs so they’re no more than three or four lines (long paragraphs look intimidating online). And only use technical language when you need to – not to try and impress your reader.

  1. Concentrate on what you’re writing

Anyone working in digital marketing – particularly in an agency – knows it’s hard to sit, concentrate, and not be distracted by emails, ‘quick’ requests, and meetings.

Stop. Close your inbox. Find a quiet space away from everyone else. Set aside an hour or so when you can purely pay attention to what you’re writing. You’ll probably find you’re a better writer than you thought, and writing is so much easier when you can give it your full attention.

If all else fails, stick on your headphones, blast your favourite music, and adopt a facial expression that tells visitors your desk is closed for business…

  1. There’s no such thing as first-time finished copy

I’ll let you in on a secret: I hate drafting. I hated drafting all the way through university to such an extent that I only wrote one version of my dissertation, and submitted it without reading it back. This is my secret shame, and there’s a catharsis in revealing this to you all.

Now I write for a living, I have to swallow my hatred for re-reading and re-writing my work to make sure it’s good enough for paying clients. And you should do the same.

I completely empathise with everyone who thinks, ‘But I can’t be bothered to read it back.’ Neither can I. But spending time reading over your work, editing mistakes, and clarifying confused copy is something we all have to do – even if there’s a proof-reader and editor waiting to get their hands on it, too.

On a related note, when you get feedback, actually read it. Feedback is every writer’s greatest fear and most importantly, because others can see improvements a writer can’t. While it might be painful that everything you write first time isn’t perfect, you will only improve if you take that feedback on-board.

  1. Read, read, and read some more

Any writer worth the keyboard they type on knows there is always someone far better than them out there. Those better writers are producing their own work, which you can use to become a better writer in turn.

Just read what others are writing. Marketing blogs, fiction, graphic novels, news stories, those little subplot storylines in video games when you find hidden treasure that everyone skips over. Read everything.

You’ll learn how to develop a personal tone of voice, which is what will set your work apart from the crowd. You’ll learn how to use different tones and techniques for different purposes and audiences. And if something someone else wrote doesn’t work for you, you’ll learn how not to write, too.

You have the potential to be a fantastic writer – even if you’re not interested in copywriting. Contact us @Branded_3 on Twitter to let us know your writing tips, or get in touch with the Editorial team to have us write everything for you. We’re pretty good at it.


The battle of 2017 Christmas ads

In the last five years, Christmas adverts have become increasingly popular with the public and social media playing a huge role in heightening a campaign’s impact. The usual big players in the Christmas advert game include John Lewis, Marks & Spencer and Sainsbury’s. Now they are joined by retailers including Boots, Asda, Heathrow and House of Fraser who have all created emotive adverts.

Christmas advert graph

2011 was the year of the release of John Lewis’s infamous video ‘The Long Wait’, featuring the boy who can’t wait for Christmas to give his parents a special gift. Since then, Christmas adverts have become more of an emotional message than a promotional one. John Lewis’s 2011 advert received almost 500k views, but last year, ‘Buster the Boxer’ received a huge 25 million views.

Many adverts have slowly been released, including Marks & Spencer’s Paddington bear advert, released on the 6th November and the long-anticipated John Lewis advert came out on the 10th November. The M&S advert has already received 3.5 million views and John Lewis so far has attracted 25k views. Brands are increasingly feeling the pressure to impress customers with their Christmas adverts and social media is fast becoming part of the experience.

In the last five years, we have seen a trend on social. Users used to go onto Twitter and Facebook to offer their opinion on retailers’ Christmas adverts because of the element of surprise, but now the brands themselves are using social media to tease customers. Many brands are using hashtags in their video so they can get feedback on what people think.

As social media has grown, viewers have become more critical. The graph below shows that although 46% of users experience joy towards the adverts, 40% of them also experience sadness. Interestingly, almost 10% feel anger towards the adverts.

Joy towards Christmas ads

Christmas is a hugely anticipated time for social users and brands are learning how to get involved in the conversation. In 2012, John Lewis released the Snowman Love Story video and the nation fell in love, triggering natural reactions online, but in recent years, customers have become a lot more critical –  especially with the 2015 Christmas advert (The Man on The Moon) and the 2016 advert (Buster the Boxer). Many users took to social media to connect with the brand directly and let them know why they didn’t love it as much.

Ad about John Lewis Christmas advert

John Lewis Christmas ad tweet

Negative tweet about John Lewis Christmas ad

John Lewis Christmas ad negative tweet

Nowadays, users expect to have an emotional connection with Christmas adverts. Last year’s Marks and Spencer’s advert, ‘Mrs Claus’ racked up 8.3 million views and John Lewis’s most viewed advert was ‘Man on The Moon’ receiving 28 million views. The real winner though is Sainsburys. The most viewed Christmas advert across the board was ‘Mog’s Christmas Calamity’ in 2015 with 37 million views.

What does 2017 have to offer for the highly anticipated Christmas adverts? Many brands released their Christmas adverts last week, all of which are below. We’ll be updating this blog post each week to add new adverts and update each brand’s results to see how they are being received across social. We’ll also offer our predictions on which advert we think will be the most popular in the run up to Christmas.


Marks & Spencer #LoveTheBear

ASDA – #BestChristmasEver

Aldi – Kevin the Carrot

Argos – #ReadyForTakeOff

Tesco – #EveryonesWelcome

House of Fraser – Bring Merry Back

Debenhams – #YouShall

John Lewis – #MozTheMonster

Sainsbury’s – #EveryBitOfChristmas

The below graph shows that as of this morning John Lewis is the most viewed Christmas advert so far and has also received the most social engagement. Marks & Spencer, aren’t far behind John Lewis with 5 million views but John Lewis only released it’s advert 4 days ago whereas Marks & Spencer released the Paddington advert 7 days ago.

Christmas ad stats

The brands to watch this year would be Debenhams and Sainsbury’s. Debenhams’ Christmas advert was released at the end of last week and has already racked up an impressive 1.2 million views and Sainsbury’s released its Karaoke themed Christmas advert last night, one of the last brands to release their advert.

We will be tracking views and engagement on all the above adverts as the weeks lead up to Christmas to find out which Christmas advert was the most popular this year and why.

Christmas in November: Our PR campaigns get festive this week

It’s that time of the week again where we look at the best PR campaigns from the week. With Oxford Street Christmas lights being switched on, the Christmas Spirit really is flowing in our London office – it’s never too early right?

London’s iconic statues wrap up in red

Last weekend, three London statues in popular tourist areas were given a new look. Amy Winehouse in Camden Market, Sherlock Holmes at Baker Street Station and Kinder Transport at Liverpool Street Station all received red coats, donated as part of this year’s Wrap Up London campaign.

The campaign is designed to encourage Londoners to donate their old coats, and captures their attention by covering iconic statues across the city in eye catching red coats. Last year’s efforts saw nearly 23,000 coats donated. This is a great campaign to generate awareness for the plight of the homeless in London.


London's iconic statues

Image source 

Hayman’s Sloe Gin Map

Hayman’s Gin have released a map of London detailing where to forage to find blackthorn bushes growing in and around the city. Even better, it’s completely free to pick your own berries to help make that perfect festive cocktail creation.

Locations include Hampstead Heath and Hampton Court. Now is a perfect time to pick sloe, as they have split naturally after the first frost (usually you must do this yourself with a pin). They even provide the perfect recipe for making gin. We thought this was a simple yet highly-effective campaign, and our London office will most definitely be foraging around for their own sloe!

London's sloe gin map

Image source

Breakfast at Tiffany’s

Audrey Hepburn fans will be delighted that the New York City flagship Tiffany & Co store on Fifth Avenue are opening a luxurious café on November 10th, so your dreams of having ‘Breakfast at Tiffany’s’ can finally come true.

The menu will include American classics cooked to a high standard and sourced locally. This is a simple idea executed well and in line with the Tiffany brand. I know a few of us in the office are dying to try it out.

Breakfast at Tiffany's

Image source

Asda launches the world’s first cheese advent calendar

It feels like every brand has their very own advent calendar in 2017, and one of our personal favourites is the world’s first cheese advent calendar from Asda. We covered this story last year when London food blogger and cheese enthusiast Annem Hobson started a petition to make it become a real thing.

The calendar was produced in conjunction with Norseland of Somerset, and includes 24 delicious, individually wrapped cheeses.

Asda's cheese advent calendar

London’s First Peanut Butter Fondue Bar

Whole Earth are bringing London’s first Peanut Butter Fondue Bar to Old Street on the 24th and 25th November. For just £4.99 per person, you can enjoy all the peanut butter you can eat, and learn how to recreate your own fondue at home. We predict the people of Shoreditch are going to go nuts for this one!

For more PR inspiration you can read last week’s PR roundup which includes campaigns from Marie Curie, Subway and Think!.

Facebook Ads Dynamic Language Optimization

If your brand has an international audience, one challenge can be serving ads in the user’s primary language. That challenge is significantly reduced with the launch of Dynamic Language Optimization.

Let’s take a closer look at what Dynamic Language Optimization is and how you might use it…

What is Dynamic Language Optimization?

Until now, advertising to a universal audience meant one of two things: 1) Lots of manual work or 2) Ignore it and focus on a single language.

To account for multiple languages, you’d need to create multiple ad sets — one for each language…

Facebook Ads Dynamic Language Optimization

You’d then create a separate ad for each ad set. You’d go through the typical process of providing a link, thumbnail image, headline, text, link description, and call-to-action button for each ad.

But with Dynamic Language Optimization, you could theoretically use one ad set and one ad with up to six language variations. Facebook then automatically optimizes to show the right language variation of the ad to the right people.

There are two primary examples of when this would come in handy:

  1. Advertising to a single country that is dominated by two or more languages
  2. Advertising to multiple countries at a time

Dynamic Language Optimization Restrictions

Before we get to setting this up, there are a few restrictions that you should be aware of associated with Dynamic Language Optimization.

1. Objectives: You must use Traffic, Mobile App Installs, or Conversions objectives — at least for now.

2. Placements: Only Facebook News Feed (desktop and mobile), Instagram, and Audience Network are currently eligible.

3. Variations: Up to six total languages (the default language plus five variations) can be submitted.

4. Images: Only one image applied to all variations. Text in the image will not be translated.

5. Bulk Editing and Bulk Duplication: These aren’t supported when using Dynamic Language Optimization.

How to Set Up Dynamic Language Optimization

While creating your ad using one of the supported objectives, first build it using the default language. Know that if you reach someone whose primary language isn’t one of the variations you create, the default language is the version they’ll see.

If you have this feature, you’ll see a button for multiple languages…

Facebook Ads Dynamic Language Optimization

As mentioned earlier, this feature only supports certain placements…

Facebook Ads Dynamic Language Optimization

You could manually remove the placements that aren’t supported, but it’s easier to simply click the button to remove the additional placements.

Now the button to “Create in Different Language” will no longer be grayed out. Click it!

Facebook Ads Dynamic Language Optimization

You can now submit the following information in up to five different languages:

  • Website URL
  • Headline
  • Text
  • News Feed Link Description

Facebook Ads Dynamic Language Optimization

If you publish multiple versions of your articles based on language, you can submit a different URL for each language. Otherwise, use the same URL for each.

At the moment, this feature appears to be a bit buggy for me when I try to submit five variations in addition to the default language. The preview no longer works and I get an error that I’ve submitted too many links. Something to watch if you’re having issues.

How to View Results

So now the question becomes, “How did my ads perform by language?” You can sort this out within the ad reports.

Facebook says to choose “By Asset Type” under “Breakdown” when viewing the ads. It’s possible that I simply don’t have this yet because I haven’t used the feature. But it’s also possible that this actually falls under Dynamic Creative Assets.

Either way, it will look something like this…

Facebook Ads Dynamic Language Optimization

What should you do with these results? Well, you can learn how well you’re connecting with your audience depending on the language.

Your Turn

Do you have Dynamic Language Optimization? Do you have a need for it?

Let me know in the comments below!

The post Facebook Ads Dynamic Language Optimization appeared first on Jon Loomer Digital.

Facebook Messenger Customer Chat Plugin: Closed Beta

I’ve received countless questions during the past week about the nifty little Messenger widget that hovers on the right side of my website. That’s the Facebook Messenger Customer Chat Plugin, and I am lucky enough to be part of the closed beta.

What is the Facebook Messenger Customer Chat Plugin?

The Facebook Messenger Customer Chat Plugin allows publishers to provide an easily accessible entry point into a Messenger conversation while on their website.

Since more than 1 Billion people use Messenger every month, the conversation a customer has within your website then goes with them via the Messenger app.

You may recall that I previously used a Page plugin widget on the right-hand side of my blog posts that allowed people to send me messages into Messenger…

Facebook Messenger Customer Support Plugin

You can create and customize that plugin to focus on messaging, as I did. It was a good plugin, but it only appeared within certain pixels of the screen on desktop. From mobile,it appeared at the very bottom of the page (no one saw it).

But the Facebook Messenger Customer Chat Plugin provides a persistent chat experience that floats along the bottom right of the screen. First, on desktop…

Facebook Messenger Customer Support Plugin

And here it is on mobile…

Facebook Messenger Customer Support Plugin

Compare this experience to the typical customer support messaging service on a website. You view a product and ask a question. You may be emailed history of that conversation, but otherwise you’ll need to go back to the website to continue the conversation.

With this plugin, you don’t need to return to the website. Simply open your Messenger app (most people have it now), and resume the conversation — the history will be there.

How I’m Using It

Once someone clicks on the Messenger icon, it starts a conversation within Messenger. What happens next is up to the publisher. Personally, I send it straight into the start of my Messenger bot (my bot is a topic for another day).

So, when you click on that Messenger icon on my site, it sends you into the start of a bot conversation…

Facebook Messenger Customer Support Plugin

I then give you three choices:

  • Learn more about ads (Quick Video Tutorials)
  • Ask me a question (no more bot)
  • See the main menu

Facebook Messenger Customer Support Plugin

I realize bots can be a frustrating experience for some. I wanted to be sure there was an option to stop the bot experience and chat with an actual person.

As a result of using this plugin, Messenger submissions have skyrocketed on my website during the past week. And now that I’ve written this post, I can imagine activity will increase that much more.

As mentioned earlier, there are many more details to how I use this plugin on my website since it’s connected to my bot. I use ChatFuel (nope, it’s not an affiliate link), and I’ll get into all of the specifics on bots in the near future.

How to Get the Plugin

Facebook has several beta partners testing out this plugin, including AdoreMe, Air France, Argos, Aviva (Eurofil), Bodeaz, Elves, Goibibo, Keto Mojo, KLM, Mermaid Pillow, Spoqa, Total Activation, Volaris and Zalando. I was lucky enough to get in on the closed beta, and you can apply for it, too.

Fill out this application, and you’ll be notified once it becomes available.

Your Turn

Feel free to test out my Facebook Messenger Customer Support Chat Plugin on this website. What do you think?

Let me know in the comments below!

The post Facebook Messenger Customer Chat Plugin: Closed Beta appeared first on Jon Loomer Digital.

Understanding Google Analytics ‘Time on Page’ and ‘Session Duration’

In many Google Analytics reports, you’ll see metrics called ‘Time on Page’ or ‘Session Duration’. If you’re asking “What does that mean”, with any metric you can hover over the “?” beside the metric name to understand what it is.

 Time on Page: The average amount of time a user spends on the page on your website.

Google Analytics time on page

What about Time on Site? Time on Site isn’t actually called that any more – it’s called ‘Session Duration’. Going forward, I’ll refer to it as Session Duration, although these names are interchangeable.

Session Duration: How long a user spent on your site in total.

Google Analytics average session duration

How does Google Analytics measure Time on Page and Session Duration?

Time on Page and Session Duration tend to cause confusion regarding the specifics of how they’re calculated. Some common queries I see are:

  • Does time on page count everyone who viewed a page?
  • What about if the window isn’t active in someone’s browser but they have it open in another tab?

By standard, Google Analytics operates using time-stamps to record when pages were loaded. It records the time every page was opened or an event was triggered (more on events further down). A page load or an event trigger is known as a ‘hit’. Google Analytics applies a time-stamp whenever a hit occurs.

Google Analytics measures periods of time by looking at the difference between the time of the first hit and the time of the last hit. Here is an example session below:

How Google Analytics measures periods of time

The amount of time spent on the first page (Time on Page) is Time at hit 2 (10:05) – Time at hit 1 (10:00), which is 5 minutes.

The amount of time spent on the total site (Session Duration) is Time at last session hit (10:10) – Time at first session hit (10:00), which is 10 minutes total.

What is the problem with using time stamps?

In the above example, 10:10 was when the third page loaded. It is not the time when they left the website. They could have spent an additional 5 minutes on page 3, and Google Analytics has no idea because no further hits were fired.

If someone only loaded one page and triggered no events (i.e. they bounced off the site) their session duration is reported as 0, even if they spent time on the site.

Average session duration reported as 0

This means that, by default, Google Analytics’ Time on Page and Session Duration metrics are lower than the true value of how long someone spent on a page or site.

Is there a problem if I’ve reported on Time on Page or Session Duration and it’s actually lower?

Kinda, sorta, maybe? Don’t panic though. If your client or boss wants to argue over Time on Page or Session Duration figures, it may be good to educate them and explain that Google serves these figures.

Often, we don’t need to know the exact numbers for reporting metrics. What’s more important is:

  • No one metric tells a story: This is why you should use sessions, conversion, bounce rate, time on page/site, search engine rankings, cost per client, Google trends, social listening, crawl errors, and other context to help narrate performance and come up with further strategy
  • Analyse trends: If, in general, average session duration is going up, that means “in general” people are more engaged with the content. If Blog post A has more time on page than Blog posts B and C (+ other factors), maybe we should create more content like A and less like B and C.

If Time on Page and Session Duration are so critical to a client’s business that it being off angers them, they probably already know how it’s measured or have a workaround in place. If you’re that client and are here looking for a workaround/some other ideas, read below.

What else can we do about reporting Time on Page being reported better?

If you are unwilling to accept things for what they appear to be in Google Analytics, you might want to know what else you can do.

A good way to improve time on page and session duration (this also changes how bounce rate is calculated) is to put event tracking plan in place to measure interaction with a page such as:

  • Did the user scroll
  • Did they click a button
  • An event that fires every 30s to see if user is still on page
  • Create a custom metric that better measures time

What about people who website park?

Have you ever opened a website and just left it sitting open in the background when you get on with other things and look at other websites?

This phenomenon is called website parking. So what does Google Analytics think of people who do this? Surely they don’t count as having really opened the page, right?

Well, it depends on how the Google Analytics code is triggered. Is it coded directly into the page? Is it through a tag manager? Specifically, how long does it take for the website to send information to Google Analytics?

Typically, as soon as the javascript containing the Google Analytics code loads, information is sent to Google Analytics. Usually the JavaScript loads in the browser, even if it’s opened in another tab. JavaScript activation depends on the Google Analytics set-up as well as the browser.

Here’s an example of me parking on the Branded3 site and the real time traffic:

Google Analytics traffic source test

You can see that I have Branded3 open in another tab, I’m not actively browsing (take my word for it that I had JUST opened the site). You can see that there’s some traffic that’s come in as “test”, so I know it was me and not a random user.

You can test it yourself by going to the real-time reports of Google Analytics (make sure you do this in a raw data profile so that your IP isn’t blocked). Add “?utm_source=test&utm_medium=test” to the end of the URL you want to check. Open it and immediately move to your Google Analytics tab.


In the real-time report, go to “traffic sources” to see if “test/test” has come in.

Events, Time on Page and Session Duration

Earlier, I said “Google Analytics records the time every page was opened or an event was triggered”. This is only applicable to certain kinds of events. For example, pressing play on a video or clicking a button would count because the user actually did something (interacted with the site). These types of events are known as “interaction events”. Events such as “they were served an A/B test variation” don’t count because that’s just information about the version of the website they saw, not something they actually actioned. These sort of events are known as non-interaction events. Only interaction events count towards calculation time on page and session duration.

More Resources on Time on Page and Session Duration

Real Time on Page in Google Analytics by Analytics Ninja

 A new approach to the average time on page in Google Analytics by Pace

Understanding Google Analytics Time Calculations by Justin Cutroni

Misunderstood Metrics: Time on Page / Session Duration by Analytics Edge

How Marie Curie, Subway and Think! are all making headlines this week

Halloween has been and gone and winter is officially here now we’re in November. But what are brands up to this week? We’ve been inspired by many campaigns, some around Christmas and others celebrating new launches like Stranger Things coming back on to our screens. Many brands this week are also supporting charities and creating campaigns for the greater good.

Think! Have you seen the Pink Kittens film?

The government’s safety campaign, Think! Pink Kittens has been executed brilliantly. The government wanted to produce an advert that would attract the younger generation and encourage people to stay off their phones while driving, and in our eyes, it’s done just that.

It shows a fast-moving 2.3 second shot of what a driver or passenger would see from their car. The film is then slowed down to show what you may have missed and whether you saw the pink kitten in the first 2.3 seconds.

The slowed down version shows that there are many different versions of pink kittens, but the ending shot of a woman and daughter about to be run over by a man who is on his phone while driving is by far the most impactful.

This is a great way of highlighting the dangers of using your phone while behind the wheel. Watch for yourself and see if you notice the kitten in the first 2.3 seconds.

Go to Winona’s Stranger Things house with Snapchat AR

Stranger Things snapchat

Snapchat has taken augmented reality to the next level in celebration of the new Stranger Things series hitting our screens this week. To get it, you just need to scan the Snapchat QR code. You can then walk through Joyce Byer’s (aka Winona Ryder’s) house.

This is a huge step-up from Snapchat’s standard virtual graphics and is an indicator of how the future of AR might work. It’s great that Snapchat has been the ones to set the bar high, having had so much success in the industry so far.

See a glimpse of the room:

Subway fights hunger live

Friday the 3rd of November is World Sandwich Day, and Subway is celebrating in New York City by helping to fight hunger. With the public’s help, Subway plans to donate meals to hunger relief charities across the globe. 60,000 Subway restaurants are getting involved with the cause.

There will be a live feed that shows how many donations have been made in their Madison Square Park headquarters to try and encourage more people to get involved and help fight hunger with them.

Brands are continuing to get involved with charity work, and Subway has chosen the perfect charity to support. If you want to get involved, go to your nearest Subway and donate now. You can keep track of the donations on the official site.

Your salary, only better

You may have recently seen an asset which reveals how quickly the Kardashians make your yearly sum. Be warned that we might be talking hours, not days.

And a company called Inkifi has taken it a step further by creating an asset that reveals how much you could earn on Instagram if you’d turned it into a money-making venture, like all those influencers you follow. If you have 1k followers, you might be lucky enough to earn £4.30 on one of your posts.

Doesn’t sound bad right? That’s until you compare it Kim Kardashian West, who earns £450k for one post, thanks to her 104 million followers.

Both campaign is extremely simple and highlights the huge earning power of celebrities and social influencers around the world today.

A Christmas tree powered by memories

Marie Curie Memory Christmas Tree

Popular charity Marie Curie has decided to put Christmas at the forefront of our minds this week, creating a heart-warming campaign that asks people to share memories on social media using the hashtag #LightUpXmas.

The more memories shared on social media, the brighter the Christmas lights will shine on the brand’s tree, which will be sat in front of the London Eye on Southbank between the 4th and 17th December. This campaign is a reminder that this Christmas could be the last for many who are battling terminal illnesses, and the first without cherished loved ones for thousands.

It’s a beautiful way to raise awareness over the festive period. To get involved, make sure you use the hashtag #LightUpXmas and help make Marie Curie’s Christmas lights shine bright for everyone who needs it.

Last week’s PR roundup featured Stranger Things inspired beer, burgers containing bugs and a insta-butlers, you can read about these campaigns here.